Savile Row is synonymous worldwide with the artistry and craftsmanship of Great British bespoke tailoring. The Savile Row Bespoke Association unites the founding fathers of the Row with the New Establishment tailors to protect and develop a craft practiced in this elite quarter of Mayfair for over two centuries.

Bespoke tailoring is the Haute Couture of men's style and Savile Row has dressed every icon of male elegance from Nelson, Valentino and Astaire to Sinatra, Jagger and Jude Law not to mention crowned heads, statesmen and captains of industry that the Row is far too discreet to name.

Today Savile Row remains the home of a community of skilled craftsmen and associated artisan businesses that thrives and survives in the heart of London right next door to the big brand luxury flag ships of Old Bond Street. Savile Row's tailors continue to create simply the best suits in the world, by hand, using skills that the modern world consider archaic or lost.
SRB protects the mysterious art of bespoke tailoring and ensures that the well-dressed man will always consider Savile Row his spiritual home.