It’s all change at No. 16 Savile Row, where visitors are now given an immediate insight into the craft of bespoke tailoring.

The historic home of Norton & Sons has just undergone something of a transformation, with the internal walls being opened up and the workshop now serving as an integral part of the front-of-house experience.

The changes offer a rare opportunity to see tailors at work, a pattern archive and the creative process that brings Savile Row bespoke garments to life up close.

To complement this new openness, the store has been updated with lighter flooring and a brighter palette. Carefully considered artwork and archival pieces nod to the Savile Row Bespoke Association member’s distinct 200-year history.

Norton & Sons was founded in 1821 and quickly made a name for itself dressing sportsmen and adventurers such as the young Winston Churchill, for whom it made everything from dinner suits to racing silks. The house also developed a reputation for lightweight clothing suited to travel in warmer climates – Lord Carnarvon famously wore a Norton & Sons suit when he opened Tutankhamen's tomb.