A new chapter at No.1 Savile Row. Gieves & Hawkes has reopened its historic Grade II-listed flagship premises following a splendid refurbishment by Argent Design. The work has restored the 7,000 sq ft store's original character - from reinstated wall panelling in the Great Rooms to a new Portland stone entrance - while adding a sharply contemporary edge for a new generation of clients.

Formed in 1974 with the merger of the two bespoke tailors Gieves (est. 1785) and Hawkes (est. 1771), and occupying No.1 on our street since 1975, Gieves & Hawkes was one of the five founding members of the Savile Row Bespoke Association. This heritage sits at the centre of the refurbishment: the hand-crafted tailoring department has been expanded and reimagined, while the historic Robert Gieves Room on the first floor has been transformed with a new display of archival material and artwork that traces the house's history back to 1771.

Managing Director Jason Gerrard says: "No. 1 Savile Row has been the home of Gieves & Hawkes for generations, so it was important that this refurbishment felt like an evolution rather than a reinvention. It celebrates what makes the house distinctive - British craftsmanship, exceptional tailoring and genuine integrity, while recognising our responsibility as custodians to preserve those values for the next generation."

That commitment to British craftsmanship extended to the refurbishment itself, which used materials sourced, designed and manufactured in Britain, from the stone and timber flooring to the furniture and metalwork - with subtle rope motifs throughout nodding to the house's naval and military tailoring roots.

Gieves & Hawkes is owned by Frasers Group, which implemented the refurbishment as part of its commitment to the house's future on Savile Row.

Photography by Joas Souza.