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The Woolmark is the world's best known textile fibre brand, established in 1964 it is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by more than 27,000 Australian woolgrowers. AWI's vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre, working throughout the global supply chain - from woolgrowers through to retailers.

Merino wool has long been a favourite of designers, wool is a 100 per cent natural and renewable fibre. Sheep live on grass, water, fresh air and sunshine. Wool is a fibre that is grown - not man-made. Every year sheep produce a new fleece; making wool a renewable fibre source. There is no finer feeling than Merino wool.

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